Social media should be part of the digital marketing strategy of every business. It’s a great way to create loyal customers, generate leads and sales, build links, increase exposure, and traffic.
However, you’re missing out on the potential of social media if you’re only using it as a platform to generate organic traffic.
Social ads allow you to reach out to more of your audience, usually at a little cost. You can convert these audiences into loyal followers and continue marketing to them.
Without any doubt, if you want to do social media right, then Facebook is one of the best platforms to use.
Want to know why?
It’s one of the most popular social media marketing platforms that’s mainly used by local advertisers. In fact, it’s now being used by 62% of them: and for good reasons.
With over two billion monthly active users on Facebook, it’s no wonder why Facebook ads are such an effective tool for businesses.
Here’s why every business should run Facebook ads.
FACEBOOK ADS WORK
According to an eMarketer survey, it was discovered that 96% of social media marketers choose Facebook as the best social media platform for Return On Investment. This is across the board for both B2B and B2C companies.
FACEBOOK ADS ARE AFFORDABLE
When creating an ad on Facebook, you can set your budget to something you can conveniently spend. Another amazing thing about Facebook ads is that a little goes a very long way (i.e. with little efforts, you’ll get great results).
YOU CAN TARGET SPECIFIC USERS
Facebook offers many targeting and retargeting options that you can use to show your ads to a narrowly defined audience.
The platform allows you to select criteria’s like job title, marital status, industry, interests, age, and location. You can also filter by connections (for example, friends of users who like your page), demographics and behaviors which include life events and recent purchases.
Another targeting option available is the use of lookalike audience: users who’re similar to your current audience.
Unlike other marketing tools, Facebook ads are a two-way communication system. You and your customers can be able to communicate and exchange messages easily.
Also, your customers will feel very important because you can quickly and personally engage with them.
FACEBOOK OFFERS RETARGETING
Another way to reach out to the right users is through targeting. As a business owner, this will enable you to target users who previously used your mobile app, visited your site, or those who gave you their email address.
Because they’re already familiar with your business, they’re more likely to make a purchase, start a free trial or download premium content.
Advertising on Facebook is an important way to expand your reach on social media. Additionally, Facebook ads will play a huge role in your overall digital marketing, and it’ll help you to attract leads, increase awareness, and even convert users to customers.