The internet has indeed changed everything for businesses and in this digital age, taking your business online is essential. However, the competition is tough in almost every niche out there.
For many companies doing business today having an online presence is essential. Basically, your online presence includes your business website, social media profiles, e-commerce platform, any paid media or pay-per-click advertising, your listing in business directory e.g. Google My Business, etc.
Getting your business online will reap you benefits even if your company does not conduct business online, customers and potential customers expect to see you online. If they don’t see you there you could be losing out on the opportunity to add up to your customer base.
Here are 4 essential reasons why your business need to be online:
An Online Presence Enhances Accessibility
One of the reasons to build an online presence is because your competition is probably building an online presence. If a customer is able to google your product or services in your city or town, and you are nowhere to be found then they have no way to find out about you. Even worse, they’ll likely come across your competition and take a look at them online instead of seeking you offline. When your business is accessible both online and offline it gives you a great edge over your competition.
24/7 Business Operation
With your business online presence, your company is open for business to anyone, anywhere around the world for all 24hrs a day, 12 months a year. Imagine finding order or inquiry about your product waiting for you to just reply with business transactions starts on another or different level. So with a website or social media that has a function to contact seller customers can message, email or make orders.
Low Advert and Marketing Costs
Did you know that one-time cost of designing a website and annual fees you send on renewals (domain and hosting), website maintenance is just a small fraction of the cost you spend a year on printing out brochures, billboards, flyers, and many others?
So, this actually means getting your business online saves you cost for both low advertising cost and marketing cost.
Virtual Connect With Customers
It is critical for virtual companies to prove their credibility and gain customer confidence. Social media platforms give you the opportunity to create a bond with your customers. As a brand, you have to know that it is important to engage your customers and thus use different social media platform to promote your services.
Billions of people around the world are looking for your product but my question is, are you online? Think on these things.