If you’re looking to grow your business in 2019, then social media is one indispensable tool to use.
Learning how to grow your business on social media usually feel like a miss-or-hit scenario, especially for small business. But you don’t need to have a slick brand campaign or rack up millions of followers to effectively use these budget-friendly tools.
Social media is one of the great ways to connect with both your potential customers and fans. So, if your business doesn’t have any social presence, then you’re missing out on an audience that’s willing and ready to connect with you.
Using social media for your business doesn’t have to be expensive or scary. Here are some social media tips that you can use to reach new markets, drive sales, and build awareness.
Develop Trust with your Customers
In reality, social media is much more than a platform for advertising and selling your products and services. It also allows you to develop loyal customers and build trust with them.
According to a survey conducted by Social Media Examiner, about 79% of marketers agree that social media is a useful tool for developing loyal followers.
Here’s how to develop a loyal fan base on social media.
Ensure that all the posts on your social media profiles are unique, relatable, authentic, and appealing for your audience.
One way to accomplish this is by collaborating with social media influencers and having them promote your products and services.
Through the collaborations, influencers can talk about their personal experience with your products.
Their stories are always authentic, real and engaging. Also, customers find it very easy to believe them and relate with their stories.
Create Brand Recognition
One of the top goals of every business is to create awareness. This is usually the case because we know that customers prefer to purchase from brands they know. That’s where social media becomes very useful.
When compared to other old-fashioned media, social media can easily and quickly get you in front of your target audience. It also makes your target audience to think about your brand, even when they’re not.
If you must get optimal results from social media, then you must invest your time creating and posting relevant content (just like we are doing now), profile photos, and cover images on social platforms. Strategically place your logo so that it leaves a long-lasting, remarkable impact in your prospect’s mind.
For example, when you take a look at Nike’s profile picture on Twitter, you’ll notice that their images are simple, clean, and crisp.
Improve Your Search Engine Ranking
There’s a lot of dispute around this topic, but the conclusion is that one way to grow your business is the use of social media to improve your search engine ranking.
Want to know how?
The domain authority of your site increases as the social media share rate increases. The outcome of this is an improved search engine ranking of your pages.
But then it’s much more than that. Many persons visit your social media bio before heading to your website. This is to ensure that they better understand your brand even before buying anything from you.
When more people visit your social media profiles, you’ll have increased chances of appearing among top ranking pages.
You can use tools like Tiny Ranker and Pro Rank Tracker to keep track of your ranking.
The message we’re trying to pass is that if you want to grow your business, then you must work towards improving your search engine ranking.
Generally, many small businesses on social media use it as a tool for driving traffic to their site.
If you don’t have a solid presence on social media, then you’re seriously missing out on organically generated traffic. Meaning, your traffic would be generated from a limited number of people currently following you.
That’s a bad idea.
If you want to develop your business in 2019, then you need to expand your brand reach on social media. But how one begin? How can a business generate traffic? What is the most efficient way?
First, you can create a profile for your business across different social media platform. Then share customized, useful content on each of the platform.
An active social media presence will inspire your audience to go through your lead funnel and then proceed to your product purchasing page.
Getting results from social media can be hard work. But the benefits are difficult to overlook.
If you don’t take social media serious, then you’ll undoubtedly miss out on customers, online visibility, sales, and leads.
You can use the social media tips outlined in this article to grow your business, stand out, and reach your target audience.