Brand Story

What is a Brand Story? A brand story is a narrative behind the purpose of a product. More than just marketing, a brand story aims to answer the who, what, and why of a brand. Who started the company? Why did they start it? What makes the product stand out or solve a problem?Like a […]

Read More

INFOGRAPHICS AND TYPES

What Is an Infographic? Well, let’s start with the word itself. “Infographic” is a portmanteau of the words “information” and “graphic.” In essence, an infographic is a form of visual communication meant to capture attention and enhance comprehension. In this era, “infographic” has become the broadest descriptor of a specific type of visual

Read More

How to Work With Brand Advocates and Influencers

If you’re ready to take the step of working with an influencer, check out this section or our companion article: How to Get Started With Influencer Marketing 1. Identify the Perfect Influencer for You Now that you have a clear idea of why brands are relying on influencer marketing, it’s time to take the next step. […]

Read More

Humanizing Your Brand in 2019 with Social Media

When you’re thinking about how to market your brand in the new year, remember that generic content might be easier to produce, but it’s also easier for people to ignore (and to be honest, it’s not even that much easier to produce, thanks to time saving tools like marketing automation). Don’t be afraid to take […]

Read More