I would say Inbound marketing will be more prominent in 2018. As more people get online, it will become important to create a experience that people will enjoy and hopefully bring them to your business/brand/product/service. People love digesting good content, that combined with SEO, SEM and Branding will result in a “river” that will carry customers to you. Augmenting your content to incorporate new and upcoming technologies will undoubtedly help as well.
Also Read: Digital Marketing: Definition & Strategies
SKYHub Nigeria is reinventing how companies and brands can reach their target audiences and achieve their goals by creating rebellious, new-age, innovative video content and marketing. Having worked with many startups, brands and entrepreneurs, we have experience and great insights as to how we can correctly approach the needs of these clients.