Effective Social Media Marketing Plan

Social media is a vital marketing channel for businesses of all sizes. The common question a few years ago, “why should our business use social media?”, is now being replaced with, “how can our business grow with social media marketing?”. As a social media marketer, this makes me very excited. What doesn’t make me excited […]

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Digital Marketing Trends That Will Disrupt Your Business

This digital disintermediation model is only going to get worse…if you are a traditional business. The frog thought things were cool when it jumped into that pot and was just chilling. The water was a pleasant swimming temperature. Did a few laps. But someone had started a small fire. A raging digital fire It was […]

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2019 Digital Marketing Focus

Moving into the New Year, your company may be wondering how to redirect its efforts for a more successful 2018. While there is no “magic bullet”, there are a few factors that companies are positioning as major priorities to help their success.   Focusing on the Customer Experience Sales should not be your organization’s only […]

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What is the best digital marketing niche in 2018?

I would say Inbound marketing will be more prominent in 2018. As more people get online, it will become important to create a experience that people will enjoy and hopefully bring them to your business/brand/product/service. People love digesting good content, that combined with SEO, SEM and Branding will result in a “river” that will carry

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Digital Marketing: Definition & Strategies

This lesson will define digital marketing. We will explore its key characteristics as well as the media and strategies that can be used in its implementation. Marketing Fundamentals ‘Let your fingers do the walking.’ Have you heard this slogan? If you are younger than 30, chances are you haven’t. This slogan encouraged people

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