Social media platforms have transformed the way companies interact with their customers. Having a strong online presence on social media is now a very crucial factor in the marketing strategy of every business.
Also, having the right person to manage your social media accounts can be the difference between wasted money, time, and success.
Contrary to some beliefs, just because your 15-year-old daughter has a Facebook page doesn’t mean you should make her your business’s social media strategist.
You should treat your social media strategy just the same way you manage other facets of your business. That’s why it’s essential to find a qualified social media strategist.
If you’re not convinced yet, read on to find out why your business needs a social media manager.
1. Help you improve Customer Service
According to a statistic, 70% of customers use social media to contact businesses for concerns and customer service questions.
You wouldn’t want to leave your customer’s telephone call unanswered or even skip out on a meeting with them. Right?
It doesn’t matter what you feel about it. The reality is that many people today see your brand’s social media account as an easy and efficient place to follow up on lost orders or even appreciate you for an excellent service.
A social media manager will ensure that customers who reach out to you via your social media platforms aren’t ignored.
2. Help your business stay ahead of trends
A dedicated and experienced social media manager is entranced the web and technologies surrounding it. He/she is actively aware of the latest happenings in the world of social media and therefore, can speedily identify the perfect outlets for your brand. Through his expertise, your brand can also make smart decisions that’ll bring in more business.
3. Help you create, manage and track your online marketing campaigns
A social media manager can save your business time and money by creating, managing and tracking online campaigns. Through that, he’ll be able to identify what’s working for your business and what isn’t working at all. Through the help of a social media manager, you’ll be able to know the unfruitful campaigns to end. That’s not all; he’ll also help you to understand the right campaign that’ll get you the best results for your buck.
4. Help you increase your business’s social media engagement
Your subscribers, followers, and fans are more likely to engage with you when you have many offerings. A social media manager will ensure that your brand’s social media accounts are filled with helpful and engaging content and techniques that’ll boost social media engagement.
5. Save you time to focus on other initiatives
A lot of business owners are currently managing their business’s social media pages. There’s nothing wrong with this if you are a professional and know what you are doing.
While it’s important for every business owner to know the basics of social media for business, we strongly advise you should hire someone or an agency so you will have time to focus on new initiatives to grow your business
6. Help your business gain new customers
Your social media manager will be responsible for sharing your business’s newest offers on social media, through both paid and organic efforts. Through social media, you can connect with new customers, and now you’ll have someone fully focusing on this initiative.
Hopefully, you can now see that your brand will do better with the help of a social media manager. Someone who’ll dedicate their time, passion, and expertise to your brand’s goals and strategy. Someone who’ll enhance your company’s online reputation and your relationship with customers.
Don’t have a social media manager for your brand?
That’s not an issue. You can hire a social media manager today! Fill this form so we would have a better idea of the kind of social media manager your business needs.